Interdisciplinary guide to conjoint analysis
Andrew Heiss 
Conjoint levels and features
| Features/Attributes | Levels |
|---|---|
| Price | $2, $3, $4 |
| Packaging | Plastic + paper, Plastic + sticker |
| Flavor | Nuts, Chocolate |
Example conjoint question/task
If these two granola bars were your only options, which would you choose?
| Price | $3 | $4 |
| Packaging |  |
 |
| Flavor | Chocolate chips | Nuts |
| Choice |